Greetings
While we have had our share of hit products, our success stems from an evolving business model that generates steady revenues and profits.... without being reliant on hit products. Over the last seventeen years, we have developed a deep understanding of the Japanese market, enabling us to identify products and services that will succeed. Simultaneously, we have developed a data-centric management system that allows us to replicate these types of successes over and over again. We believe that our company’s four core values, the basis of our corporate culture, will allow us to continue to succeed in the rapidly changing direct marketing industry.
Creativity
Diversity
Continuous Improvement
Entrepreneurial Spirit
Focusing on fostering an organization of motivated individuals who truly believe in these values – my partner and co-founder of Oak Lawn Marketing, Tadashi Nakamura, and I believed this was the first step to transform us into a standalone enterprise, not a mom and pop company. Today, our staff are diverse, creative, entrepreneurs, and cost-conscious. Taking the best business characteristics from my Western background and Nakamura’s Japanese background, we have incrementally built upon past successes while preparing for increasingly lucrative opportunities in the future. By nature, we are never content with our current situation. Always focusing on continuous improvement has allowed us to advance the scope of our operations. I believe it is our employees, who embody our core values, that will allow Oak Lawn Marketing to continue to adapt, evolve, and succeed.
The April 2009, equity alliance with NTT DOCOMO starts a new chapter for us. By tying up with the world’s leader in mobile communications, we are certain that new opportunities for both television and mobile media will manifest. Seizing these opportunities through initiative and innovation is our next frontier. With our values as the groundwork, I am confident that we can meet this challenge.
“Enriching lifestyles worldwide”
Our vision at Oak Lawn Marketing is that we believe that our products and services can be the catalyst for all our stakeholders – customers, employees, business partners, shareholders, and the greater community – to unleash their individual potential. We have consistently identified innovative products and services which we have effectively localized for the Japanese market. By effectively blending aspirational Western images of lifestyle with core Japanese values of quality and service, we have become the market leader for infomercials in Japan. Today, this gives us an unmatched ability to acquire new customers; however, we are not satisfied to simply excel at generating new customers.
The twentieth century model of TV push-media will continue to be an effective means of acquiring customers in the coming years. Our three brands, Shop Japan, Hill’s Collection, and exabody are increasingly recognized by the Japanese consumer. Our next challenge, common to all three brands, is to focus beyond the initial sale to “customer lifestyle support.” To achieve this goal, we are focused on re-engineering the customer experience to promote incremental daily improvements in our customer’s lives. The general theme for all three of our brands is that ongoing use of our products will bring positive change. Accumulating positive change results in lifestyle enrichment. Truly engaging our customers in a daily dialogue will be the key to succeeding in our vision. Just as we continue to believe in the effectiveness of TV as a basis for push-media, we believe utilizing the mobile handset as the vehicle for an ongoing relationship with our customers is the key to succeeding in providing customer lifestyle support. We are working to create a synergy between the push-media of TV, and the pull-media of the internet. As a technological leader as well as thought leader on customer lifestyle support, we feel that NTT DOCOMO is the ideal partner for Oak Lawn Marketing. I am certain that our combined expertise will result in remarkable results.
By focusing on the promise of our vision, we believe in a virtuous circle of benefits to our employees, clients, local and global communities, and shareholders. Focusing on small, incremental daily improvements that result in lifestyle enrichment is our goal that has no boundaries. As employees, when we focus this vision to ourselves and the people around us, we speak with greater clarity and credibility when seeking solutions for our customers or other stakeholders. Our goal at Oak Lawn Marketing is to continue to grow and succeed by focusing on our vision. I appreciate your continued support and cooperation in the future.
