Sales Support System
Oak Lawn Marketing, Inc. is the #1 TV Infomercial Company in Japan
We are proud to be No. 1 broadcaster in our industry. Starting with Infomercials, Oak Lawn Marketing offers customers convenient and unique merchandise by capitalizing on multiple media platforms. OLM's mission is to offer services which “enrich our customers' lifestyles” to that end we create successful sales plans and carry them out to the best of our ability.
*Based on internal company research.
Post-decision sales support system
After decisions have been made on which products will be sold, we will extend complete sales support. Utilizing Oak Lawn Marketing's extensive know-how, we will create and execute a detailed marketing plan, which includes:
Product development through a wide variety of sales channels
Air captivating Infomercials that fully demonstrate product's functionality.
Increase brand awareness by broadcasting on almost all stations throughout the country and taking orders - 24 hrs a day, 365 days a year.
Website loaded with detailed product information and original content.
Our aim is to repeatedly show customers how a product works to increase their understanding of the product; allowing customers to learn more about products shown on TV and to order at their leisure.
Offer full service mobile sites.
Utilizing NTT docomo's mobile technology, we aim to offer customers more convenient mobile sites by developing our own contents.
Informative catalogs and direct mail for target customers.
Send catalogs, DM, leaflets and the like to customers who have purchased our products to increase their understanding of our products and services. Effectively utilize customer lists to optimize our target audience for DM.
A Wholesale plan that covers all distribution channels.
Expand sales through a wide variety of retail routes such as national GMS, electrical appliance stores, home centers and the like. We will help you extend the sales life of your product and encourage customer interaction through effective use of POP displays and other sales formats.
Total system support
Two domestic OLM-run call centers that operate 24/7, 365 days a year.
Through our inbound and outbound services we provide smooth order operations, and through Customer Service we have set up a system that allows us to obtain customer feedback for further product development.
Delivering high quality products quickly to customers through our Global Supply Chain.
We set up a quality control center in the logistic center of the world.
Through this system we are able to offer our customers the safest and highest quality products.