We are pleased to announce that the sales of TRF EZ DO DANCERCIZE series―an exercise DVD product jointly created by Oak Lawn Marketing, Inc. (HQ: Higashi-ku, Nagoya, President & CEO: Harry A. Hill, Operations: shopping brand "Shop Japan") and Avex Marketing Inc.―has exceeded two million copies^(*2).

*1: According to a web survey conducted by Macromill, Inc. as of December 2013
*2: Total number of shipments of the series from June 24, 2012 to April 8, 2014

■About TRF EZ DO DANCERCIZE:
TRF EZ DO DANCERCIZE, an exercise program created by the combined 20-year dance experience of members and choreographers of the popular Avex produced dance and vocal unit TRF, SAM, ETSU, and CHIHARU. This program has been well received by users due to the ability to exercise to hit songs they are very familiar with. TRF EZ DO DANCERCIZE sparked a dancercise boom and the sales of the series achieved one million copies^(*3) just eight months after its launch in June 2012, and is still enjoying high popularity today.

TRF EZ DO DANCERCIZE DVD BOOK ESSENCE―the low-priced version distributed by Takarajimasha, Inc.―also surpassed one million copies^(*4) in April 2014. This positions it as one of the biggest selling products in the market with a stong fan base.

*3: Cumulative shipments of the series exceeded one million copies in eight months (from June 24, 2012 to Feburary 6, 2013)
*4: Total number of shipments from December 21, 2013 to April 23, 2014

■Success factors derived from a survey regarding home exercise:
The following is the result of a survey regarding home exercise and TRF EZ DO DANCERCIZE users, performed by Avex Marketing Inc.

1.For those people who don't exercise at home, the biggest obstacle is a lack of confidence to continue(48.4%)
2.On the other hand, 91.6% of TRF EZ DO DANCERCIZE users are willing to stick with the program.

According to the survey result, though people in general tend to be concerned whether they can continue their exercise at home, the users of TRF EZ DO DANCERCIZE are motivated to keep doing it regularly. Therefore, one of the reasons why the program became such a big seller, with over two million copies sold, could be because many users find it as something they can stay with in the long term.

Survey overview:
Respondents:

■ Questions about home exercise:
316 males and females in their 20s to 50s who are interested in home exercise (158 of them are actually doing it and the other 158 of them are not)

■ Questions about TRF EZ DO DANCERCIZE:
108 males and females in their 20s to 50s who purchased and are currently using the product

Region covered: Nationwide

Survey method: Web survey

Survey period: December 9 to December 12, 2013

Valid response: 424

Why wouldn't you do exercise at home?
When a group of respondents who don't do any exercise at home were asked why, the most answered reason was because they are not confident to do it constantly.　It may be difficult for a lot of people to do home exercise because it requires self-decipline.　
(The table on the left shows three most answered reasons only)

Would you like to stick with TRF EZ DO DANCERCIZE?
As high as 91.6% of TRF EZ DO DANCERCIZE users answered they would continue with the program. Major reasons of the product satisfaction were "it's fun", "familiar songs are used", "can feel it's working" and "easy to keep up with."

Part of the reason why TRF EZ DO DANCERCIZE has become so popular could be because it's fun and people can continue their exercise with it.

As high as 91.6% of TRF EZ DO DANCERCIZE users answered they would continue with the program. Major reasons of the product satisfaction were "it's fun", "familiar songs are used", "can feel it's working" and "easy to keep up with."

Part of the reason why TRF EZ DO DANCERCIZE has become so popular could be because it's fun and people can continue their exercise with it.

■Product list of TRF EZ DO DANCERCIZE series








Oak Lawn Marketing continuously strives to provide innovative products and services that surprise our customers through various media forms and entertainment to achieve its company vision of lifestyle enrichment.

For more information, please contact our PR Section at Oak Lawn Marketing, Inc.

TEL: +81-3-6746-0324 FAX: +81-3-6274-5324
E-mail:pr@oaklawn.co.jp