Oak Lawn Marketing, Inc. (HQ: Higashi-ku; Nagoya President & CEO: Harry A. Hill; Operations: shopping brand "Shop Japan") is pleased to announce that it is going to release four new products under its Hill's Diet series on June 2, 2014. More information about the new products will follow soon.

Hill's Diet is a brand that provides diet support for your beauty and health. We believe that being on a diet should not only be about fighting cravings and appetite. What we offer you is a diet that brings you a joy to eat, satisfaction, health and happiness.

We will continue striving to build a closer relationship with every customer from all stages of life and develop better quality products and more reliable services that meet their individual needs.

Since its launch in 2006, Hill's Diet has been providing products and services that help women make the most of their lives and shine their brightest. It resulted in over 50 million meals^*1 of diet food product sold to date.
※1： Total number of shipments of the Hill's Diet series as of the end of October 2012.

Followings are the four new products from Hill's Diet:

"Beauty Frozen ~enjoy bath time~"
A new type of diet food to eat while taking a half body bath.

"Ashita Bijin"
A drinkable serum that makes you more beautiful tomorrow.

"Basi FULL"
A cookie with basil seed which swells up to 25 times its original size when soaked in water.

"Suratto Beautea"
Special teas for dieters.

Hill's Diet assists your diet with a full line of products for not only when you eat but even when you take a bath, and guide you to become the healthier and more beautiful person you always wanted to be.

Product Overview:

1. Beauty Frozen ~enjoy bath time~
A box of Beauty Frozen comes with a single-serving packet each of three flavors (Apple & Bergamot, Grapefruit & Hibiscus, and Passion fruit & Chamomile).
Beauty Frozen contains L-citrulline, which is known to be beneficial for dieters, and collagen for your beauty needs. This product is designed to boost the efficiency of half body bathing, making it more enjoyable with the combination of refreshing scents of hibiscus, chamomile and bergamot and its cold frozen texture.

Beauty Frozen ~enjoy bath time~
Contents:70g packet×3 (One each flavor)/box
Price：780 yen excluding tax
Release date: June 2, 2014
URL：http://www.shopjapan.co.jp/goods/HSBTF01

Result of pre-release consumer survey※2 92% of respondents liked the taste, and 71% answered their bath time became more enjoyable. About 50% of them felt it was effective for them.

※2 Please note that individual result may vary from the survey result shown above.

2. Ashita Bijin
Ashita Bijin is a lychee flavored drinkable beauty serum which contains bird's nest powder, L-carnitine and three beauty ingredients appreciated by the world's most beautiful women: Cleopatra's honey, Yang Guifei's lychee and Ono no Komachi's eel extract.

Contents: 25g packet ×3/box
Price: 980 yen excluding tax
Release date: June 2, 2014
URL：http://www.shopjapan.co.jp/goods/HSASB01

Consumer survey result※3 About 50% of all respondents felt it was working for them, and the percentage increased to 100% when asked those people who took it six times in a row.

※3 Please note that individual result may vary from the survey result shown above.

3. Basi FULL　(Plain/ Black Pepper)
Basi FULL contains basil seed, which swells up to 25 times its original size when soaked in water and has a unique texture you can enjoy chewing, so it's perfect when you have cravings for snacks. You have a choice of two flavors, plain with slight sweetness and spicy black pepper.

Basi FULL Plain/Black Pepper
Contents: 5 packets/box
Price: 780 yen excluding tax
Release date: June 2, 2014
URL：http://www.shopjapan.co.jp/goods/HSBSF01

Consumer survey result^※4

83% of respondents were satisfied with its taste and felt full after eating it.
※4 Please note that individual result may vary from the survey result shown above.

4. Suratto Beautea (Genpi Tea/ Black Genpi Tea/Tartary Buckwheat Tea)
Suratto Beautea consists of three types of teas. Genpi Tea is a blend of six botanical ingredients. Black Genpi Tea contains 12 healthy ingredients including ginseng. Tartary Buckwheat Tea has a pleasant aroma of tartary buckwheat which has 200 times more rutin than Japanese buckwheat, making it more flavorful by adding soy beans and black sesame seeds. Suratto Beautea is perfect to drink to keep your body properly hydrated when you are on a diet.

URL：http://www.shopjapan.co.jp/goods/HSSLB01

・Suratto Beautea Genpi Tea
Contents: 4g packet×30/box
Price: 980 yen excluding tax
Release date: June 2, 2014

・Suratto Beautea Black Genpi Tea
Contents: 8g packet×33/box
Price: 1,280 yen excluding tax
Release date: June 2, 2014

・Suratto Beautea Tartary Buckwheat Tea
Contents: 12g packet×10/box
Price: 1,480 yen excluding tax
Release date: June 2, 2014

Oak Lawn Marketing continuously strives to provide services that meet every customer's need through various media forms to achieve its company vision of lifestyle enrichment.

For more information, contact the PR Section at Oak Lawn Marketing, Inc.

TEL: +81-3-6746-0324
E-mail:pr@oaklawn.co.jp