Corporate Profile|HistoryWe have been providing a large number of popular items.

Since we were established in 1993, we have delivered a range of hit products.

History of company

Product Introductions

1993

1993

OAK LAWN MARKETING, Inc. founded
Started U.S. style TV shopping business

1994

1994
didi seven

didi seven,the fabric-friendly stain remover

1995

1995
Moved headquarters to Marunouchi,Nagoya
Inc. is founded logo

Interworld, Inc. is founded

1997

1997
Motor Up,the performance enhancing car engine treatment

1999

1999
Shop Japan logo

Established Shop Japan brand

2000

2000
Tokyo office image

Opened Tokyo office

Contact Japan logo

Opened Call Center office,
"Contact Japan Nagoya Center"(now called Nagoya Center)

2001

2001
Turbo Tiger,the high suction, mini vacuum cleaner
Steam Buggy

Steam Buggy,the powerful, portable steam cleaner

2002

2002
Styleplus Power Juicer

Fast and convenient,Styleplus Power Juicer

2003

2003
True Sleeper

Comfort enhancing mattress,True Sleeper

2004

2004
Slendertone,the EMS abdominal toning belt.
Lateral Thigh Trainer,the aerobic & muscle training machine

2005

2005
Global Infomercial Services logo

Founded Global Infomercial Services
(The company name was changed to Oak Lawn Marketing International in 2013)

2005
Cordless, easy to handle,Swivel Sweeper
small body 7 roles ,magic bullet

2006

2006
Hills Collection logo

Established Hill's Collection brand

Sapporo Call Center

Opened 2nd Call Center,Sapporo Call Center

2006
Hill's Diet

Launched the meal replacement line,Hill's Diet
Pastel Jelly

2007

2007
NHK Nagoya Broadcasting Center

Moved headquarters to NHK Nagoya Broadcasting Center

2007
Sales for Billy's Boot Campsurpass 1.5 million units.
Powerful steam cleaning,Shark Steam Mop
Core Rhythms

Core Rhythms,the7-day Latin Dance exercise program.

2008

2008
exabody brand

Established exabody brand

2008
Leg Magic X

Leg Magic X,the ultimate leg exercise machine.

2009

2009
docomo oaklawn logo

Formed equity alliance
with NTT DOCOMO

Moved Tokyo office
2009
Launched the new and improvedSwivel Sweeper G2

2010

2010
SOLTECロゴ

Founded Shenzhen Oak Lawn Technology
Consulting Co., Ltd

2010
シャーク・スチームポータブル

Expanded the Shark series
with the compact and handy,Shark Steam Portable

2011

2011
Opened Kyushu office
OLM Chiba Logistics Center

Opened OLM Chiba Logistics Center

2012

2012
TRF EZ DO DANCERCIZE

Fun and exciting evolution in exercise,TRF EZ DO DANCERCIZE

2013

2013
Shop Japan logo

Brands merged to become Shop Japan

2014

2014
Tokyo office

The Tokyo office is relocated to Toranomon Hills.

2014
Wonder Core

Wonder Core, exercise equipment that provides an amazingly simple core workout

2015

2015
Cerafit

Cerafit, a ceramic frying pan with an amazing non-stick feature

Wonder Core Smart

Wonder Core Smart, a compact version of Wonder Core

2016

2016
True Sleeper company store

Shop JapanOpened a True Sleeper company store.

Slendertone Connect Abs

Slendertone Connect AbsThe IoT-based Slendertone ab-toning belt that you can manage through synchronization to a smartphone app.

2017

2017
True Sleeper Premier Care

True Sleeper Premier CareThe low-resistance mattress that lessens stress on the lower back and shoulders for comfort during sleep

True Sleeper Seventh Pillow

True Sleeper Seventh PillowThe low-resistance pillow that goes beyond the concept of pillow

Turbo Scrub

Turbo ScrubThe high-speed rotating brush facilitates bathroom cleaning.

2018

2018
Yurako

YurakoEnabling users to tone their lower abs while lying down.

2019

2019
Shop Japan logo

the 20th anniversary of the Shop Japan brand

Shop Japan store at LaLaport Shonan Hiratsuka

the opening of the Shop Japan store at LaLaport Shonan Hiratsuka

2019
Shop Japan's fitness products achieved the highest sales proceeds in the Japanese fitness equipment market for six consecutive years.*
*Yano Research Institute Ltd.
For the total sales of all models based on shipment values for the brands/manufacturers in the Japanese fitness equipment market from FY2013 to FY2018 as of July 2019
Niceday achieved the highest sales proceeds in the Japanese stepper market for five consecutive years.*
*Yano Research Institute Ltd.
For the total sales of all models based on shipment values for the brands/manufacturers in the Japanese stepper market from FY2014 to FY2018 as of July 2019 (stepper: stair stepper fitness equipment)
True Sleeper achieved the highest sales proceeds in the Japanese mattress market for two consecutive years.*
*Yano Research Institute Ltd.
For the total sales of all models based on retail prices in the Japanese mattress market for FY2017 and FY2018 as of July 2019
True Sleeper Seventh Pillow achieved the highest sale proceeds in the Japanese pillow market for FY2018.*
*Yano Research Institute Ltd.
For the total sales of all models based on retail prices in the Japanese pillow market for FY2018 as of July 2019
Slendertone Core

Slendertone CoreWith an ergonomic fit and the utmost ease of use in the series

Kokohie

KokohiePortable personal cooler