Corporate Profile|HistoryWe have been providing a large number of popular items.
Since we were established in 1993, we have delivered a range of hit products.
Company History
Product Introductions
1993
- 1993
OAK LAWN MARKETING, Inc. founded
Started U.S. style TV shopping business
1994
- 1994
-
didi seven,the fabric-friendly stain remover
1995
- 1995
- Moved headquarters to Marunouchi,Nagoya
-
Interworld, Inc. is founded
1997
- 1997
- Motor Up,the performance enhancing car engine treatment
1999
- 1999
-
Established Shop Japan brand
2000
- 2000
-
Opened Tokyo office
-
Opened Call Center office,
"Contact Japan Nagoya Center"(now called Nagoya Center)
2001
- 2001
- Turbo Tiger,the high suction, mini vacuum cleaner
-
Steam Buggy,the powerful, portable steam cleaner
2002
- 2002
-
Fast and convenient,Styleplus Power Juicer
2003
- 2003
-
Comfort enhancing mattress,True Sleeper
2004
- 2004
- Slendertone,the EMS abdominal toning belt.
- Lateral Thigh Trainer,the aerobic & muscle training machine
2005
- 2005
-
Founded Global Infomercial Services
(The company name was changed to Oak Lawn Marketing International in 2013)
- 2005
- Cordless, easy to handle,Swivel Sweeper
- small body 7 roles ,magic bullet
2006
- 2006
-
Established Hill's Collection brand
-
Opened 2nd Call Center,Sapporo Call Center
- 2006
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Launched the meal replacement line,Hill's Diet
Pastel Jelly
2007
- 2007
-
Moved headquarters to NHK Nagoya Broadcasting Center
- 2007
- Sales for Billy's Boot Campsurpass 1.5 million units.
- Powerful steam cleaning,Shark Steam Mop
-
Core Rhythms,the7-day Latin Dance exercise program.
2008
- 2008
-
Established exabody brand
- 2008
-
Leg Magic X,the ultimate leg exercise machine.
2009
- 2009
-
Formed equity alliance
with NTT DOCOMO - Moved Tokyo office
- 2009
- Launched the new and improvedSwivel Sweeper G2
2010
- 2010
-
Founded Shenzhen Oak Lawn Technology
Consulting Co., Ltd
- 2010
-
Expanded the Shark series
with the compact and handy,Shark Steam Portable
2011
- 2011
- Opened Kyushu office
-
Opened OLM Chiba Logistics Center
2012
- 2012
-
Fun and exciting evolution in exercise,TRF EZ DO DANCERCIZE
2013
- 2013
-
Brands merged to become Shop Japan
2014
- 2014
-
The Tokyo office is relocated to Toranomon Hills.
- 2014
-
Wonder Core, exercise equipment that provides an amazingly simple core workout
-
Health Stepper Nice DayEasy to step on at home. Train your legs with the figure-eight step!
-
Rakuchin HealingConversation and the sound of TV can be heard loudly, comfortable and pleasant sound amplifier.
2015
- 2015
-
Cerafit, a ceramic frying pan with an amazing non-stick feature
-
Wonder Core Smart, a compact version of Wonder Core
2016
- 2016
-
Shop JapanOpened a True Sleeper Brand Store
(Closed in February 2023)
- 2016
-
Slendertone Connect AbsThe IoT-based Slendertone ab-toning belt that you can manage through synchronization to a smartphone app.
2017
- 2017
-
True Sleeper Premier CareThe low-resistance mattress that lessens stress on the lower back and shoulders for comfort during sleep
-
True Sleeper Seventh PillowThe low-resistance pillow that goes beyond the concept of pillow
-
Turbo ScrubThe high-speed rotating brush facilitates bathroom cleaning.
2018
- 2018
-
YurakoEnabling users to tone their lower abs while lying down.
-
Pressure King ProJust press the button! Easy-to-use Electric Pressure Cooker with 6 functions in 1 unit.
-
True Sleeper Ho-ontechFunctional comforter with warmth exceeding our original product.
Just one comforter to keep you warm all night long!
2019
- 2019
-
the 20th anniversary of the Shop Japan brand
-
Opened Shop Japan Brand Store at LaLaport Shonan Hiratsuka
(Closed in January 2023)
- 2019
-
Turbo ProRenewed Turbo Pro
Cleaning the bath is easy without bending over! electric rotating brush. -
Clever CaneA 3-point cane that supports walking, standing, and sitting.
-
Cooking ProRenewed from 6 in 1 to 8 in 1
Just press the button! Easy-to-use Electric Pressure Cooker.
2020
- 2020
-
True Sleeper Premier RichRenewed True Sleeper Premier Rich
The True Sleeper mattress that relieves pain in your lower back and shoulders just by laying on it now even better! Sleep well until morning! -
True Sleeper Seventh Pillow Ultra FitRenewed True Sleeper Seventh Pillow Ultra Fit
True Sleeper Seventh Pillow Ultra Fit supports your neck, shoulders, and back for an advanced sleeping experience.
2021
- 2021
-
Active SlenderTrain your abdominal muscles by simply wrapping it around your stomach! A real EMS muscle stimulator that you can really train.
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Revival DanceExercise DVD that can improve your walking function and cognitive function using hit songs of Showa and Heisei.
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True Sleeper Premier Bed MattressThe long-awaited bed mattress. Easy on the back and shoulders, and a custom-made feelto improve your sleeping comfort!
2022
- 2022
- True Sleeper achieved the highest sales in the Japanese memory foam mattress category for the 9th consecutive year.*
*Yano Research Institute Ltd.
For the total sales of all models based on retail prices in the Japanese memory foam mattress market (according to JIS standards) from FY2013 to FY2022 as of August 2022 - True Sleeper achieved the highest sales in the Japanese memory foam pillow category for the 4th consecutive year.*
*Yano Research Institute Ltd.
For the total sales of all models based on retail prices in the Japanese memory foam pillow market (according to JIS standards) from FY2018 to FY2021 as of August 2022 - Cooking Pro achieved the highest sales in the Japanese electric pressure cooker category for the 4th consecutive year.*
*Yano Research Institute Ltd.
For the total sales of all models based on shipment values for the brands/manufacturers in the Japanese electric pressure cooker market from FY2018 to FY2021 as of July 2022 -
FOSA Vacuum BagsThe vacuum sealer that fits on your palm and keeps food fresh for longer.