Users have tips because they use the products every day.
Tips and advice will enable you to continue to enjoy using a product. To share tips from customers with many other customers, we prepare instruction manuals and usage guides, and produce videos clearly explaining how to use products to support behaviors for the continued use of products by customers.
Reporting the after-after-purchase status in which customers have realized their ideal lifestyles
We attach importance to reporting the changes that the purchase has made for the customer in the form of a story. For instance, a customer purchased and used the mattress that best fit her body. The mattress eliminated her back pain and allowed her to return to her sport and lead a healthier life. We use the expression Before-After-After to describe this kind of change.
Reporting the after-after purchase status will inspire more people to dream about doing something or trying to emulate someone else. We will continue to collect and share more stories about the after-after-purchase status.